Our Vision

We will elevate the reputation of the sales profession, so that sales become collaborations between buyers and sellers rather than wars to be won and lost.

We will promote the training and practice of honorable, ethical, relationship-focused sales methods. We will establish a code of ethics and professional standards guide, and create a certification that is as difficult to achieve as it is valuable to have.

We will teach the buyers of the world how to spot salesdrip* tactics, so those tactics cease to work.

We dream of a day when all buyers are anxious to meet whatever salespeople walk through their doors, instead of being fearful, apprehensive and distrusting. The Honest Selling Professionals Association will make that day a reality.

Corporate Structure

The Honest Selling Professionals Association is a trade association for honest people whose jobs include something to do with selling, marketing, public relations and buying. It was established July 19, 2010, as a nonprofit, public benefit corporation in the state of Missouri, U.S.A., and is run by volunteer board members.