Our Vision

We will rebuild the reputation of the sales profession, so that sales become collaborations between buyers and sellers rather than wars to be won and lost.

We will share honorable, ethical, nonabrasive sales methods with one another, so we can get better at selling while we change the world.

We will teach the buyers of the world how to spot salesdrip* tactics, so those tactics cease to work.

We dream of a day when all buyers are anxious to meet whatever salespeople walk through their doors, instead of being fearful, apprehensive and distrusting. The Honest Selling Professionals Association will make that day a reality.

Corporate Structure

The Honest Selling Professionals Association is a trade association for honest people whose jobs include something to do with selling, marketing, public relations and buying. It was established July 19, 2010, as a nonprofit, public benefit corporation in the state of Missouri, U.S.A. It is run by volunteers who believe in the vision of the organization. It provides training, assistance and certification opportunities to its members, and education to buyers everywhere.