Feast Or Famine

by Gill E. Wagner

In order to avoid the feast-or-famine cycles that plague most service professionals, you must:

• Create a marketing plan that includes regularly scheduled activities.
• Implement that marketing plan religiously, without ever letting client work get in the way.

Our Weekly Tips are a component of our overall marketing strategy, yet it’s been almost a month since I’ve written one. So your tip for the week is to do as I say, not as I do – no matter how busy you get, keep that marketing machine going, or you’ll regret it down the line.

Have a great week!

Gill