Stop Your Bitching About Pitching And Look In The Mirror

In a Sept. 17 article titled "Bitching About Pitching and Agency Compensation," Hoag Levins writes:

In comments during presentations or Q&A sessions at two panels at the Association of National Advertisers' annual Agency Relations Forum at the Grand Hyatt in New York, executives complained about a system that requires agencies to give away ideas for free in an era when ideas have become the primary currency for a marketing industry being torn apart and remade by technological revolution, media fragmentation and consumer control.

Neil Powell, chief creative officer of Margeotes Fertitta Powell, and Robert Wong, senior VP-executive creative director at Arnold Worldwide, and David Lubars, chairman and chief creative officer of BBDO North America, as they argue the good and bad of giving your ideas away for free.