Well, At Least It's Better Than Zero

I just went to monster.com and did a search for open sales positions.

I left the keyword field blank.
In the "Select Category" field I picked "Sales."
I left the "Select Job Location" field alone, so it would return all locations.

I got 5,000 results. (I'm guessing by the number there are more openings and 5,000 is a programmed limit, but we'll use that number anyway.)
I went back to the start and added the keyword "honest" (without the quotes) to my search.
It returned 481 sales positions out of 5,000 where honesty was a factor in the description.
I went back and tried the search again. This time I used two keywords, "honest" and "ethical."
The results dropped to 131 out of 5,000.
Based on this simple test, only 9.6 percent of the people filling a sales position include honesty as a factor in their search, and only 2.6 percent value both honesty and ethics.
That's a sad, sad commentary. But on the bright side, at least it wasn't zero.

Gill E. Wagner, Sage of Selling
President of Honest Selling
Founder of the Yellow-Tie International Business Development Association

Comments

[Curtis]

I bet if you asked those 5000 stakeholders looking for a sales pro more than 2.6% (a lot more) would slap their foreheads and say, "wow, of course!"