Walk Your Talk Or Take A Hike
Friday, November 16, 2007 at 6:44AM In late 1996, when my partner and I first started our IT firm, I contacted one of the E-myth franchise guys to see whether his company could help me organize my company's processes -- documenting everything the way Michael Gerber discusses in his E-myth books so I could more easily grow.
At the end of my first conversation with the franchisee, he promised to follow up with a bit more information and then to call to discuss it.
I never received the information. I never received the call. As a result, I ended up going with the mentoring program of Alan Weiss, president of Summit Consulting Group, Inc.
More than seven years later, this past October 30, I got to hear Michael Gerber himself speak, and subsequently wrote a blog entry about the presentation. The part of the story I didn't report goes as follows:
Several times during Gerber's speech, he referenced his "Dreaming Room®" -- an event where he helps entrepreneurs crystallize their visions -- and told attendees of the upcoming dates so we could sign up. I was intrigued by the concept and the opportunity, so in the VIP reception that followed I handed Gerber my card.Today at lunch I learned that Steven Kelly (president of MESSAGEbuzz -- a text-message marketing company) had a similar conversation with Gerber that day -- handing him a card and asking for information. It's been 17 days, we're both still waiting and we agreed that because of the lack of follow-up, neither of us would attend now if it was free.
Me: "I'm intrigued by your Dreaming Room concept and I might want to attend. Can you call me about it?"
Gerber: (with a slight gleam in his eye and small grin) "I won't promise it will be a phone call."
Me: (chuckling slightly) "Then let me rephrase. Will you please plug me into whatever process you've created to follow up with people interested in the Dreaming Room?"
Gerber: "Gladly."
Are you walking your talk? If not, why the hell should we?
Gill E. Wagner, Sage of Selling
President of Honest Selling
Founder of the Yellow-Tie International Business Development Association
Marketing 
Reader Comments (1)