Ding! Moments.

Attended the Social Media Club’s event last night and had a great time.

Met Doug. (Actually re-met — we’d bumped into one another briefly before.) Exchanged the usual pleasantries. Chatted about business, sales, common references, etc. Learned he’s a search engine optimization guy and a few other basic things. You know. Just scratching the surface.

Then we hit that point of decision where we either engage for real or trade good-tos and move on.

We engaged.

About 10 minutes of interviewing and sharing later, Doug mentioned a detail that dinged my connector’s radar. Doug speaks fluent Spanish.

Connections are in the details, folks. And it was that tidbit of information that produced my ding moment and allowed me to connect Doug to Rick.

You see, Rick runs a law firm that specializes in working with the Spanish-speaking population. Granted, I have no idea where his SEO efforts stand, but connecting isn’t limited to specific need knowledge — it’s more of a toss-it-out-there-and-see-whether-it-sticks kind of thing.

I made the connection this morning. And wouldn’t you know it … Rick is in the process of reconfiguring his entire site and replied with an “I would love to meet you” message.

I’m not saying you must always dig deep — sometimes you just don’t have the mental bandwidth to engage with every person you meet. I’m just saying that when you go beyond the surface is when connections occur.

Get out that shovel folks.