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Thursday
Mar262009

Salesdrip Report: CIO Insight Magazine

According to what I'm finding on the internet, CIO Insight magazine seems to be a reputable enterprise. Which actually makes their salesdrip behavior all the more astounding, because as a resource to IT professionals you would think they'd know better than to use blatantly misleading tactics in an e-mail marketing campaign.

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From: Emily Decker (subscribe@cioinsight-renew.com)
Subject: CIO Insight Account Update
Dear Gill Wagner,
Thank you for your interest in a one-year free subscription to CIO Insight magazine.
While processing your subscription request, we noticed we are missing some information needed to qualify you to receive this premier magazine at no cost.
Please use this link below to complete your information on the short qualification form: [URL removed]
We look forward to providing you with your complimentary subscription to CIO Insight as soon as possible.
Sincerely,
Emily Decker
CIO Insight Subscription Services
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First, notice the return e-mail address is a "subscribe" address. In other words, if I reply and complain about their spam tactics I'll probably end up subscribed.

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