Social Network Strategy WoW (Words of Wisdom)

Spent the weekend at the Extreme Business Makeover (#XBM) in Florida. (Went last year. Returned for more. Damned glad.)
One outcome was a strategy for using social networking tools. Figured I'd share my strategy just to stimulate thought. But first, some attribution to those who helped me form it:

• @DixieDynamite (Dixie Gillaspie) is my official WoW guide. She embraced social networking tools full-tilt over the past months and, in typical Dix fashion, graciously shares her insights, pitfalls, mistakes, thoughts, energy and time with anyone who asks.
• @unmarketing (Scott Stratten) was my show highlight speaker at XBM. I'll admit it's 80 percent because he's one funny SOB. But the steak he provided only made the sizzle better. And he has graciously offered to help me make a complex decision about Twitter -- I'll keep that under wraps for now.
• @ThomScott (Thom Scott) earns my "Speaker Patience Award" for